There are two major reasons:
You're losing money.
You're working harder than you need to.
You can be giving away your product without being aware of it.
As an example, we had one golf and country club implement our system a couple of months after the start of the season. Before the system was implemented, memberships were purchased at the accounting office, and theoretically were to be presented to the pro shop staff whenever the golfer arrived to tee off. When the system went live, they were amazed at the number of people who were claiming membership status when they either didn't have active member status or weren't in the database at all. Because the system won't allow a member round to be issued unless the member is identified at the POS, the pro shop staff couldn't simply take the golfer's word for his status, the office had to verify and correct the golfer's status in the database. The net result? The office found that over 80 people were claiming membership status who actually didn't have it, and the membership revenue increased by over $70,000 in the first month the system was live.
Employee theft is a problem that can afflict smaller courses even more than larger ones, and the losses can be much more painful. At a small course, you can have a single employee on duty in non-prime time periods, and that employee can be handling significant amounts of cash. With cash registers, there isn't much that forces an employee to ring in non-stock items like green fees.
In AISA Club Manager, you can optionally have the system print green fee tags each time that a golfer goes out on the course. These tags are color-coded for each day and are attached to the golfer's bag and are highly visible. Both members and non-members are issued tags, so the rule becomes that everyone on the course must have a green fee tag with today's color displayed. Of course, the only place that the golfer can get a green fee tag is from AISA, so the clerk is forced to record the sale to get a tag.
You get three immediate benefits:
Undoubtedly you've had a situation where the customer you're serving has selected one or more items for purchase, you've rung the items in and then the customer pauses, perhaps to look at another item, to chat to a friend, to search for a missing wallet. In any event, if you've got a cash register, that uncompleted purchase effectively locks up the system for you, and for everyone else working that day. With AISA Club Manager, you can suspend an open transaction and start a new transaction in substantially less than one second by touching the monitor twice. Returning to the suspended transaction and picking up where you left off is also done by touching the monitor twice. It couldn't be simpler, it couldn't be faster, and it couldn't provide better customer service.
2. You're working harder than you need to.
The larger your operation, the more time a modern POS system will save.
This does mean that if your POS/accounting system automatically handles posting sales from the pro shop, lounge, restaurant and any other areas you have in your operation to your back office accounting system, that's good. If it can also generate things like contact lists, member cards and specialty reports, that's better. If it can help you market the club, run promotions, maintain and extend contact with your customers - members and non-members alike, that's great.
The more complex the business processes involved in running the business, the more time it will save.
The more integrated the system, the more time it will save.
Stand-alone POS systems are better - at least you get better information from them - but they still don't move the information from your pro shop or restaurant until someone initiates some sort of transfer.
Integrated systems which have the POS system as a front-end to a complete back office accounting system are better yet. If there's no transfer process, no one can forget to do it. If there's no manual entry of sales figures, there's no error.
Integrated systems that also have communications capabilities to allow you to get information from anywhere and send it to anywhere are the state of the art. For multi-site operations, these kinds of capabilities are now considered essential.
We've worked with dozens of club managers to create a system with the functionality needed by clubs and we've succeeded. Our system is easy to learn, easy to use, powerful, flexible and an all-round excellent value. Even more surprising, it's quite affordable.
We're not the most inexpensive POS/accounting system out there. There are retail POS systems that are cheaper, and there are even a few restaurant systems that are cheaper, but in the club management market you need a retail POS and a restaurant POS and a back office accounting system and a Customer Relationship Management system all rolled into one. That's what we give you.
Of course, we're not alone in the club management market. There are a number of very good club management systems that provide similar functionality to AISA Club Manager but AISA costs five to twenty times less than they do. If you're operating a Golf and Country Club, Yacht Club or Ski Club, you can't do better than AISA Club Manager.